Most all men and women know the gist--there's a big event coming up, our skin is not the best, and we rush to apply whatever skin treatment we can to look out best. This can be in the form of makeup, cleansers, lotions, etc, and this is just as true for men as it is for women. But these short-term "prescriptions" do not treat the long-term causes of skin issues. This is where Dr. Trevor Cates' book comes in. The entire philosophy is that people need to be internally healthy before they can be externally healthy. There is an emphasis on diet, exercise, and even mental health (stress can damage skin just as bad as candy can!). Readers can go to http://theskinquiz.com/ to determine what their skin type is. What I love about the skin types is that they are named after people. Instead of just being called "oily" or "dry", skin conditions have real people names like "Amber" and "Heath". This makes readers feel more like individuals than objects on a doctor's examination table. Beyond giving advice on well being, Cates also provides recipes for food and health products. So, not only will readers learn how to make skin-nourishing smoothies, but they will also learn how to make face masks from scratch. And, don't forget the random tips in this book, such as how to make non-toxic weed killer! I thoroughly enjoyed this book. I felt it equipped me with the tools to eat better, feel better, and look better. Best of all, I did not have to spent hundreds of dollars. After reading about the benefits of avocado, I took some of my avocado cooking oil and began using it as toner. I took a simple household kitchen item and turned it into a beauty product for myself--and I am loving the results! Stop spending money on makeup and cosmetics that just damage your skin in the long term and get your body healthy NOW. On a final note, I want to state how well-researched this book is. Dr. Cates is not just some hippy doctor with no scientific basis. The references section of this book is full of scholarly journal articles, not blog posts or magazine articles. The research is sound, and the information is refreshing. Give this book a try for more vibrant skin.